© 2019. Fitfully LTD. Born & raised in Tel Aviv, Israel

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THE FOOT. YOUR FOOT.

Next, we move on to separate the foot from any other data the scan process has collected.

We must use just the foot before we fit it with a specific shoe.

THE SHOE SCANNER.

The other side of the fit equation is the inner volume of a shoe represented as a 3D object.

 
We are collaborating with top footwear brands to truly understand the worlds of footwear design, manufacturing, operations and retail.

THE FIT ENGINE.

Fitting. It's the process we do physically at any shoe store. We aim to mimic the in-store experience, and this what Virtual-Fit means. 

The Fit engine virtually places your foot inside the shoe you are looking at online.

Once we have the foot inside the shoe we measure the differences by working according to industry fitting standards. The consumer enjoys a clear visual representation of the virtual-fitting experience, and of course the best fit size to buy.